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New Burberry Fragrance Campaign Stars Kate & Cara

The new ad campaign is for the new fragrance, My Burberry.

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By: Marie Redding

Senior Editor, Rodman Media

Burberry debuted a new ad campaign for the fragrance, My Burberry, starring British supermodels Kate Moss and Cara Delevingne. The campaign was shot by Mario Testino.

The fragrance is housed in a clear, square bottle with a dark gold cap, and a bow is tied around its neck.

Christopher Bailey, chief creative and executive officer, Burberry, said he worked with perfumer Francis Kurkdijan to “create the smell of a classic trench.” The juice contains sweet-pea, bergamot oil, freesia, rose, golden quince and patchouli.

Photo: Burberry/Testino

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